Read this article originally published by The Australian Financial Review to learn how Australian retailers are starting to recognise and reward their customers in real-time. Eagle Eye’s Jonathan Reeve also spoke with AFR about the challenges brick-and-mortar retailers face in building relationships with customers outside of their loyalty programs and how communicating with customers ‘in the moment’ will be transformative for retail marketing.
Reproduced with permission from Copyright Agency, AFR 2023. Copyright 2023, Copyright Agency.
