News & Content

NEWS & CONTENT

Keep up to date with the latest in loyalty from around the world.

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2023-03-21

Let's Talk Loyalty #347: From Fans to Fanatics with Doug Glazer of Fanatics

Today’s episode of Let's Talk Loyalty explores the connection between fans, especially sports fans, and Fanatics the company, which in the last deca ...

2023-03-09

The Top 198 Customer Loyalty Statistics for 2023 and Beyond

Let’s take a deep dive into loyalty statistics to find out what metrics are set to shape the coming years. There is a lot on the line: according to ...

2023-03-08

What Exactly is a Customer Loyalty Strategy?

“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a c ...

2023-03-07

Let's Talk Loyalty #342: Helping Customers Choose Better - SAQ Shares Powerful Results Selling Wines

This episode features a truly inspirational customer relationship program from Quebec in Canada.SAQ is a retail brand, selling wines, beers and spirit ...

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October 19, 2022

M.J. Bale triples awareness of its sustainability efforts among online customers through its partnership with BetaCarbon’s Offset to Earn platform

Three times as many customers of M.J. Bale’s online store associated the menswear brand with sustainability after it launched Offset to Earn, BetaCarbon’s new sustainability customer engagement and acquisition tool in October. 90 percent of customers are more likely to purchase a product that they believe to be ethical and sustainable, according to a survey of 1000 Australian consumers. […]

October 18, 2022

Sherry Simpson – Building Customer Loyalty and Trust with a CDP (Customer Data Platform)

Sherry is MarTech & Data Lead at Suncorp, a financial services Group offering insurance and banking products and services through a network of brands across Australia and New Zealand. With 15 years’ experience across 1:1 campaigns, loyalty, data and technology, Sherry has a passion for connecting technology to business and customer outcomes. This results in […]

October 18, 2022

Dr. Yuping Liu-Thompkins – Personalize Loyalty Program Communication by Leveraging Goal Psychology

Yuping Liu-Thompkins is Professor of Marketing and Director of Loyalty Science Lab in the Strome College of Business at Old Dominion University. Dr. Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. She specializes in combining customer data with consumer psychology to derive useful customer insights and actionable marketing strategies. […]

October 13, 2022

Let’s Talk Loyalty #284: Fuel Rewards from Shell – Award-Winning Loyalty Celebrates 10 Years Delighting Customers

Today we are hearing from the iconic “Fuel Rewards” program from Shell in North America. With almost 30 million members and over 12,600 fuel stations nationwide, Shell’s award-winning “Fuel Rewards” program continues to remain relevant and compelling for American motorists, with a core proposition based on cents-per-gallon savings. To celebrate their ten-year anniversary, Shell’s Fuel […]

October 04, 2022

Michael Smith – Immunising your Loyalty Program Against Fraud

Michael Smith is a co-founder of the Loyalty Security Alliance (LSA) as well as a Board Advisor for Airline Information (Ai Events). Ai Events run conferences for Loyalty Programs (including Fraud) as well as Payments, Co-brand cards and Ancillary Merchandising for the airline and travel industries. With a career spanning British Airways (managing the non […]

October 04, 2022

Dr. Cristina Ziliani – Ethics and Sustainability Research: Analysing 58 programs in 10 countries and 15 industries

Cristina Ziliani, Ph.D is Professor of Marketing at the University of Parma, Italy. She lectures on loyalty management at leading universities and business events around the world, including the US, Japan, UK, France and Spain. She has been the Director of the Osservatorio Fedeltà UniPR (Loyalty Observatory) since 1999, dedicated to research, consulting and education […]

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