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NEWS & CONTENT

Keep up to date with the latest in loyalty from around the world.

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2022-07-12

Let's Talk Loyalty #245: Tupperware Leveraging Loyalty in Mexico

Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation containers.The brand has ...

2022-06-16

Best loyalty brands in the world fight to win

Weather matched the enthusiasm as loyalty business gets together after covid break An extremely prestigious roll-call of significant brands from acro ...

2022-06-15

Modanisa Launches Loyalty Program Using Antavo Technology

International online fashion platform and retailer Modanisa, specializing in modest women’s fashion, has launched its MyModanisa loyalty program, po ...

2022-06-14

How Leading Organisations Build Loyalty Online - Insights and tips from Australian Marketing Leaders

In May, Blackhawk Network was a proud sponsor of Seamless Australia 2022 - Australia’s largest virtual gathering of Payments, Ecommerce and Fint ...

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August 12, 2022

Let’s Talk Loyalty #261: Building Bilt Rewards from Strength to Strength

Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding! The program is just one year old, yet it has already transformed the home rental industry, by tracking, rewarding, and reporting on-time rent payments by tenants, in a way that creates an exciting path to home ownership […]

August 04, 2022

Temporal personalisation: loyalty is all about time

By Timothy Biddiscombe, Managing Director, EMEA, Purple Square It’s no secret that a well-timed marketing message is much likelier to build customer loyalty and yield an action or purchase from a customer than one that arrives at the wrong time of day. The best crafted marketing campaigns can fall flat if emails, SMSs, social posts […]

August 04, 2022

Spring Cleaning? Focus on Stale Data

After a very long and persistent wet winter spring is nearly upon us! And with it the annual “Spring Cleaning” adventure is front and centre in the minds of many. While we’d love to wax lyrical about putting coats away until next year and hitting the beach again, the Spring Cleaning metaphor is as apt […]

August 03, 2022

How ‘dial up’ customer loyalty with mobile marketing

Research shows 48% of Australians check their mobile phone at least once every 30 minutes. But for businesses, does this ‘obsession’ translate into endless opportunities to drive loyalty with customers? Customer loyalty and the mobile mix Compared to different channels, mobile is a compelling way to communicate with customers because brands can be confident their message […]

July 27, 2022

Let’s Talk Loyalty #252: The Irish Times, an Iconic Irish Brand, Wins Customer Loyalty through Innovation

Few industries have been as dramatically affected by the internet as the publishing industry, when free news and the instant availability of global information online became a threat to the entire business model for newspapers. And yet, despite the disruption, trusted brands like the Irish Times have managed to re-invent themselves and survive, and it […]

July 20, 2022

Reverse engineering the customer experience loop

Creating a differentiated experience is key for companies to stand-out in any industry, especially more critical when trying to increase customer engagement It is important for organizations to have a pragmatic step-by-step view on how they make this real However, as opposed to one way expectation from organizations, customer experience is rather a ‘loop’ where both, […]

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NEWS & CONTENT

FEATURED ARTICLES

Let's Talk Loyalty #245: Tupperware Leveraging Loyalty in Mexico

Best loyalty brands in the world fight to win

Modanisa Launches Loyalty Program Using Antavo Technology

How Leading Organisations Build Loyalty Online - Insights and tips from Australian Marketing Leaders

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SHARE YOUR ARTICLES OF INTEREST

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