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NEWS & CONTENT

Keep up to date with the latest in loyalty from around the world.

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2023-03-21

Let's Talk Loyalty #347: From Fans to Fanatics with Doug Glazer of Fanatics

Today’s episode of Let's Talk Loyalty explores the connection between fans, especially sports fans, and Fanatics the company, which in the last deca ...

2023-03-09

The Top 198 Customer Loyalty Statistics for 2023 and Beyond

Let’s take a deep dive into loyalty statistics to find out what metrics are set to shape the coming years. There is a lot on the line: according to ...

2023-03-08

What Exactly is a Customer Loyalty Strategy?

“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a c ...

2023-03-07

Let's Talk Loyalty #342: Helping Customers Choose Better - SAQ Shares Powerful Results Selling Wines

This episode features a truly inspirational customer relationship program from Quebec in Canada.SAQ is a retail brand, selling wines, beers and spirit ...

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November 24, 2022

ALA Annual Loyalty Insights Report: Read the executive summary

The ALA 2022 Annual Loyalty Insights Report is the most comprehensive loyalty industry report in Australia. It provides insights into the hearts and minds of consumers using qualitative exploration, social listening and the largest quantitative survey in the market. The report illuminates customer preferences, drivers of engagement and provides industry benchmarks on key business metrics. […]

November 22, 2022

Mission: Loyalty – Loyalty Program Mistakes That Shrink Your ROI

While undercover, I asked a lot of people about running loyalty programs. Based on their answers, loyalty programs are such an easy concept. “I just give my customers points for the money they spend, some cool rewards — maybe sprinkle in some tiers for good measure — and boom, instant success! It isn’t rocket science”, […]

November 16, 2022

Enterprise Loyalty Cloud, Antavo, closes €10M Series A, giving rise to next-gen omnichannel loyalty programs

The funding will enable the expansion of Antavo’s global presence and further development of the best-in-class, no-code loyalty technology for enterprises. LONDON- November 9th 2022 Enterprise Loyalty Cloud platform, Antavo, has successfully closed its Series A round at €10M led by Euroventures alongside Lead Ventures, iEurope and Innovation Nest and private investors including Zoltan Vardy, […]

November 15, 2022

Let’s Talk Loyalty #293: Reducing Churn in the Home Energy Sector with Genesis New Zealand

Creating measurable results and driving customer loyalty in the home energy market can be incredibly challenging. But Genesis Energy, the largest electricity and natural gas retailer in New Zealand, is achieving exactly that, and has the results to prove it! Genesis’ loyalty program is called “Power Shout”, and it’s proving to be a highly effective […]

November 15, 2022

Loyalty requires great customer experiences — how are leading marketers achieving them?

Download Report Today, personalisation is one of the most critical cornerstones of building customer loyalty. In fact, research indicates that 73% of customers expect companies to understand their unique needs and expectations. And analysts have warned that customers are more interested in tailored, delightful interactions than cashing in points. This might not be shocking to […]

November 14, 2022

Mission: Loyalty — Create Lasting Loyalty Through a Genuine Customer Connection

After exploring innovative ideas that put a unique spin on your loyalty program in last week’s Mission: Loyalty episode, this week I’ll be investigating how you can create lasting loyalty through genuine customer connections. Why are customer connections so important? We all know that keeping loyal customers costs far less than acquiring new customers. They come […]

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