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NEWS & CONTENT

Keep up to date with the latest in loyalty from around the world.

FEATURED ARTICLES

2024-02-29

Aussie supermarket loyalty schemes vs the rest of the world

The Australian supermarket landscape is highly competitive, especially when it comes to customer loyalty. With Woolworths and Col ...

2024-02-29

Applejack Hospitality launches Summer Points Frenzy

Across Australia, rising living costs are directly impacting consumers and their discretionary spending. In the current economic climate, the hospita ...

2024-02-29

LOYALTY BLINKS: Integrating Loyalty into Every Step of the Customer Journey

You have to integrate loyalty into every step of the customer journey  Loyalty programs significantly influence purchase decisions, so integr ...

2024-02-22

The Future of Loyalty Unveiled: Insights from Rising Stars and Seasoned Experts

The traditional concept of brand allegiance is undergoing a significant makeover as newer generations, equipped with digital fluency and a preference ...

LATEST NEWS

The Australian supermarket landscape is highly competitive, especially when it comes to customer loyalty. With Woolworths and Coles boasting 1,111 and 846 stores, respectively, the rivalry is not just about pricing and product quality but also their robust loyalty programs aimed at keeping customers engaged and returning for more. But how do these schemes measure up

Across Australia, rising living costs are directly impacting consumers and their discretionary spending. In the current economic climate, the hospitality industry is certainly feeling the pinch as consumers look to decrease spending and increase value. Nationally, there has been an increased uptake in the use of consumer loyalty programs to

Investing Ahead of Revenue Few marketing professionals question the traditional Loyalty Program wisdom of awarding status & benefits to the highest-spending, most valuable members. Platinum, Black Cards, and Elite tiers… are all attached to high historical spending levels. Making the reasoning behind this practice explicit: ‘Past spending is a good

You have to integrate loyalty into every step of the customer journey  Loyalty programs significantly influence purchase decisions, so integrating loyalty into every step of your customer journey is essential. Here’s how you can achieve this at every stage: The importance of omnichannel loyalty experiences continues to grow, with 89%

Today’s Let’s Talk Loyalty episode features another much-loved Australian brand – this time in the fast casual dining sector. Grill’d opened its doors in 2004, with a goal of challenging the belief that burgers were bad, and instead creating recipes for burgers that were both guilt-free and delicious. Now, twenty years later,

Getting the gift card, incentive and loyalty industry moving through effective networking is the reason why The Gift Club was created, however, networking should not cost an arm and a leg and should not destroy the planet as a result of excessive travel. Meet “The Little Handshakes” – a spin-off

Mental Availability is critical to customer loyalty, and it requires regular interaction and reward. Customer Loyalty, like other habits, extinguishes if not reinforced. Go Deeper There is considerable chatter in the loyalty program industry and amongst Loyalty Consultants, about the need to increase emotional engagement and the role that ‘experience-based rewards’

The traditional concept of brand allegiance is undergoing a significant makeover as newer generations, equipped with digital fluency and a preference for authenticity, reshape the very essence of loyalty programs. To understand this dynamic landscape, we turned to the voices shaping the future of loyalty. Both seasoned Australian Loyalty Association

When we talk about love, a person is usually at the receiving end of that love; but if your brand is really lucky, it can also become the object of people’s love. Not just “I like this brand” or “I always buy this brand”, but “I LOVE this brand.” We

Today’s episode is available on both “⁠Let’s Talk Loyalty⁠” and ⁠Loyalty TV⁠, where we’re heading to Australia to hear all about driving loyalty with the Super Retail Group. The ⁠Super Retail Group⁠ is one of Australia and New Zealand’s largest retailers, and a public company since 2004, having established leading positions across various lifestyle categories as the proud

63% of respondents would increase their spending with brands that offer live music perks. Australia and New Zealand boast some of the most engaged consumer groups worldwide in terms of brand loyalty programs, according to a study by Live Nation Entertainment.  The global study, Driving Loyalty, performed by the multinational entertainment company,

Many years ago, I turned 30.  Too many years ago!  This year – Flybuys turns 30. For me, having worked with Flybuys from the very start, and for many of the years since until I retired my Flybuys wings a couple of years back, it’s a time of reflection –

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