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NEWS & CONTENT

Keep up to date with the latest in loyalty from around the world.

FEATURED ARTICLES

2023-06-07

How to Prevent Customers From Sitting on Their Loyalty Points

To spend or not to spend your loyalty points? For marketers, this may seem like a non-issue. After all, customers hoarding points doesn’t hurt anyon ...

2023-06-01

Sweetgreen Loyalty Program Review: A Treat for the Heart & Wallet

Following the pandemic, many fast-food and casual restaurant chains have sought to rejuvenate their value propositions in order to ...

2023-05-23

How 11 Global Brands Built Armies of Loyal Followers

What products and services are customers loyal to? If you asked someone their favorite grocery store or mobile carrier, clothing brand, or even airlin ...

2023-05-11

Is Your Loyalty Program Betraying You?

A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender (John Wanamaker ...

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March 28, 2023

Can a loyalty program empower your CX strategy and vision?

Finding new ways to engage with customers and build long-term loyalty is central to the CX strategy of most businesses. A loyalty program that includes experiential rewards rather than a purely traditional points-based system can be an effective tool for building customer loyalty. Building and maintaining customer loyalty before covid was a challenge. That challenge […]

March 28, 2023

Top Methods to Ensure your Customer Engagement Strategy is Best-in-Class – Event highlights

In partnership with Collinson, the Australian Loyalty Association was proud to host an exclusive networking dinner and panel session with a group of industry-leaders in Sydney on the 23rd of February. Held at the Four Seasons, Collinson’s Rohan Bhalla, Vice President for Business Solutions, APAC, and special guest Jason Adessky, Chief Commercial Officer, Velocity Frequent […]

March 21, 2023

Let’s Talk Loyalty #347: From Fans to Fanatics with Doug Glazer of Fanatics

Today’s episode of Let’s Talk Loyalty explores the connection between fans, especially sports fans, and Fanatics the company, which in the last decade has grown from a modest ecommerce retailer into one of the most influential and innovative companies in sports. Through hundreds of sites and dozens of retail locations, Fanatics offers the broadest assortment […]

March 09, 2023

The Top 198 Customer Loyalty Statistics for 2023 and Beyond

Let’s take a deep dive into loyalty statistics to find out what metrics are set to shape the coming years. There is a lot on the line: according to Fortune Business Insights, the global loyalty management market is projected to grow from $5.57 billion in 2022 to $24.44 billion by 2029, at a CAGR of […]

March 08, 2023

What Exactly is a Customer Loyalty Strategy?

“All good strategy eventually degenerates into work”1 The ‘work’ in a loyalty strategy ensures you are chosen when a customer buys. If a customer buys, you want them to choose you, every time. Simple objective, complex subjects, many levers, endless variations, lots of work. If your Loyalty Strategy is working, you should be the choice […]

March 07, 2023

Let’s Talk Loyalty #342: Helping Customers Choose Better – SAQ Shares Powerful Results Selling Wines, Beers and Spirits in Canada

This episode features a truly inspirational customer relationship program from Quebec in Canada. SAQ is a retail brand, selling wines, beers and spirits from 3,700 suppliers from 80 countries. It is one of the best examples we have seen of using customer data in a way that’s equally meaningful to both customers and the business, […]

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