Loyalty Industry Latest News & Information

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Keep up to date with the latest in loyalty from around the world.

FEATURED ARTICLES

2023-02-09

The Story Of Sue-Chef, A Recipe For Customer Success

Tired of reading dry, fact-packed articles that are no fun? At Ellipsis, we understand that stories are the most effective way to learn. That’s why ...

2023-02-08

We're excited to launch our 2023 Consumer Trends Index report under our new brand

We have exciting news to share! Last month, we introduced Marigold, the first martech company to deliver industry-specific Relationship Marketing solu ...

2023-01-23

Why all customer loyalty programs should be automated

A loyalty program's data collection capabilities can pick up fully compliant customer data anywhere along the customer lifecycle and, most importantly ...

2023-01-17

Mission: Loyalty — Increase Engagement and Reduce Dormancy in Your Loyalty Program

Creating a loyalty program requires a lot of resources, so it’s very important to follow through. Customers will enroll fast in the beginning if you ...

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November 29, 2022

Mission: Loyalty — Build Trust and Incentivize Data Sharing With Your Loyalty Program

I thought that being a Secret Agent would convince people to open up and share their personal information with me. It turns out it’s not that easy…people tend to be quite sensitive regarding their personal data. Nevertheless, according to research by Clear Channel and JCDecaux, more than 80% of customers consider trust a deciding factor […]

November 24, 2022

Carbon offsets: The new customer loyalty tool

Loyalty programs provide endless benefits, but for most of us they’re viewed as benefits for individual members or employees. But as sustainability becomes an increasing focus for everyone, even when it comes to the companies we do business with and the employers we chose to work with, there’s the opportunity for a new, innovative loyalty […]

November 24, 2022

ALA Annual Loyalty Insights Report: Read the executive summary

The ALA 2022 Annual Loyalty Insights Report is the most comprehensive loyalty industry report in Australia. It provides insights into the hearts and minds of consumers using qualitative exploration, social listening and the largest quantitative survey in the market. The report illuminates customer preferences, drivers of engagement and provides industry benchmarks on key business metrics. […]

November 22, 2022

Mission: Loyalty – Loyalty Program Mistakes That Shrink Your ROI

While undercover, I asked a lot of people about running loyalty programs. Based on their answers, loyalty programs are such an easy concept. “I just give my customers points for the money they spend, some cool rewards — maybe sprinkle in some tiers for good measure — and boom, instant success! It isn’t rocket science”, […]

November 16, 2022

Enterprise Loyalty Cloud, Antavo, closes €10M Series A, giving rise to next-gen omnichannel loyalty programs

The funding will enable the expansion of Antavo’s global presence and further development of the best-in-class, no-code loyalty technology for enterprises. LONDON- November 9th 2022 Enterprise Loyalty Cloud platform, Antavo, has successfully closed its Series A round at €10M led by Euroventures alongside Lead Ventures, iEurope and Innovation Nest and private investors including Zoltan Vardy, […]

November 15, 2022

Let’s Talk Loyalty #293: Reducing Churn in the Home Energy Sector with Genesis New Zealand

Creating measurable results and driving customer loyalty in the home energy market can be incredibly challenging. But Genesis Energy, the largest electricity and natural gas retailer in New Zealand, is achieving exactly that, and has the results to prove it! Genesis’ loyalty program is called “Power Shout”, and it’s proving to be a highly effective […]

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