Personalisation in loyalty marketing is a powerful strategy that can significantly boost customer engagement and loyalty when done right. However, it’s a delicate balance that requires careful consideration and execution. In this blog post, we’ll explore the do’s and don’ts of personalisation in loyalty marketing to help you create more

  Should you join one or be one?   Coalition Loyalty programs, which allow members to earn and redeem points for shopping with multiple retailers, have been restructured in the last decade with new ownership and value propositions for their partners. The offer of ubiquitous reward points earning is as

  Courtesy of Loyalty Central we share the most comprehensive loyalty market update for Australia and New Zealand. Highlights include; Woolworths launch member pricing, the Australian loyalty market is growing and BNZ’s customers rate their rewards cards the best.     THE AUSTRALIAN LOYALTY MARKET   The majors 1 – Qantas Loyalty The Frequent

For H&M, global fashion retailer, inclusive and sustainable fashion is at the core of their business. With over 100 million dedicated customers, the aim of the H&M loyalty program is not only to motivate customers to come back often but also to shape their devoted buying behavior, encouraging them to

Australian workers struggling with cost-of-living pressures will be able to get cash back on day-to-day purchases under a new hi-tech program designed by leading digital rewards company, Loyalty Now.  Union Shopper, the rewards/mass discount arm of the Australian union movement, has added Union Shopper+ to its program, a revamped, hi-tech

I probably don’t have to introduce Adidas, the international retailer of sportswear and footwear for all ages. The brand is known for its distinctive and fashionable designs, which appeal to customers who prioritize style and trends. The company devotes equal attention to innovation and meeting customer needs, investing significant effort

Today’s episode features Velocity, the loyalty program from Virgin Australia. As one of the world’s most famous challenger brands, Virgin enjoys a global portfolio of inspiring businesses that are dedicated to delighting customers around the world, and Virgin Australia’s Velocity programme does exactly that! Our guest is Nick Rohrlach, CEO

To make your loyalty program a success, the head, heart and pockets of the customer should be considered. The more horses you back in the race the better chance you have to win, so as good as discounts and points are at engaging customers, they may not be enough. This

HUGO BOSS is a renowned German affordable luxury fashion house selling stylish, high-quality men’s and women’s wear, fragrances, and accessories. The brand specializes in creating high-quality, tailored men’s suits. HUGO BOSS has two main brands: BOSS and HUGO, each catering to different customer groups with distinctive attributes and styles. The HUGO

There are few intellectual properties that command such instant brand recognition and cultural impact as Mattel’s Barbie franchise. Often cited as not only the most popular but also the most stylish toy in the world, the fashionista doll can still make the hearts of both kids and adults beat faster—despite

A first of its kind loyalty program performance benchmarking service, will launch this September 2023. A free resource to the loyalty industry, the benchmarking service targets loyalty program managers from every industry from airlines, financial services, QSR, retail, grocery, business-to-business, fuel, retail, travel and more. The goal is to provide