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NEWS & CONTENT

Keep up to date with the latest in loyalty from around the world.

FEATURED ARTICLES

2024-06-11

United Airlines starts serving passengers personalized ads on seat-back screens

Now playing on United Airlines' seat-back screens: personalized ads. The carrier on Friday said it launched a media platform to serve travelers p ...

2024-06-11

Loyalty Blinks: Leveraging SMS & MMS to Grow Loyalty Programs: The Best Friend Approach

Modern loyalty programs aim to build lasting relationships, and SMS has become a powerful tool. SMS makes these programs feel like a best friend—re ...

2024-06-04

Loyalty TV: Singapore Airlines Launches Kris+ in Australia

This episode is available in audio format on the Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today brings another exciting opp ...

2024-06-04

Flybuys New Zealand to Come to an End

Major loyalty scheme Flybuys New Zealand will come to an end later this year. The scheme allows customers to redeem points for items in its loyalt ...

LATEST NEWS

Now playing on United Airlines’ seat-back screens: personalized ads. The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data. United said its new platform, Kinective Media, is already

Modern loyalty programs aim to build lasting relationships, and SMS has become a powerful tool. SMS makes these programs feel like a best friend—regularly staying in touch, knowing you well, and sending you things you love. However, this constant contact raises questions: Is it always beneficial, or does it sometimes

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today brings another exciting opportunity to discuss airline loyalty and share the story of the launch of Kris+ from Singapore Airline’s Kris Flyer program, specifically in the Australian market. Australia is

Major loyalty scheme Flybuys New Zealand will come to an end later this year. The scheme allows customers to redeem points for items in its loyalty shop, get petrol discounts and convert their points into New World Dollars. The programme has been running since 1996 and has about 1.8 million

Martin Luther nailed 95 theses to the church door in Wittenberg in 1517, starting the Reformation that created Protestant Churches. He attacked the incumbent Church’s practices and beliefs, particularly selling indulgences that granted absolution to rich sinners. Ten years ago, the marketing industry had its Luther moment when Byron Sharp

Aussie travellers could score free flights with Qantas as the airline launches an incredible rewards program promotion. Qantas Frequent Flyer and Everyday Rewards have joined forces to give 50 lucky members the holiday of a lifetime by making them instant points millionaires in the biggest ever points giveaway in the

Australian consumers are re-evaluating their brand loyalties and prioritising value for money amid the ongoing cost of living crisis, increasingly opting for the most economical options and actively seeking special offers as financial pressures continue to take a toll. This shift is influencing retailers to find innovative ways to retain

Virgin Australia has recorded the best on-time performance and highest completion rates of any major Australian airline for the month of April, highlighting a strong trajectory and performance improvement over the last four months. To recognise Virgin Australia’s continuing performance improvement, the carrier launched a Discover Gold Status Match offer

Loyalty in the AI-powered era is changing in front of our eyes. Despite many retailers and marketers ‘winging it’ when it comes to AI adoption, there are experts who reveal insider tips to captivating AI-driven rewards programs. The inaugural Asia Pacific Loyalty Awards recently identified industry-leading innovators. Accor took out

NEW ORLEANS, May 14, 2024 /PRNewswire/ — iSeatz, a leading provider of travel loyalty technology, has released its 5th annual State of Loyalty: Hospitality Rewards Report. The report provides a comprehensive overview of the diverse and dynamic landscape of hotels, casino hotels, and vacation club brands, each with a unique

Today, Let’s Talk Loyalty has a conversation with Diana Sinclair, who holds the role of Senior Loyalty Manager at Dan Murphy’s. With over 15 years of experience in client and agency domains, Diana has cultivated expertise in CX, CRM, Loyalty, and Direct Marketing. As a strategic leader, Diana prioritizes a

Thought leadership can significantly impact customer loyalty, with 52% of creators affirming its positive effect in a report published by iResearch Services. In a recent article for Forbes, Yogesh Shah introduces the INFLUENCE framework to advance the understanding and application of thought leadership within the B2B marketing arena. It articulates

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