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NEWS & CONTENT

Keep up to date with the latest in loyalty from around the world.

FEATURED ARTICLES

2023-06-01

Sweetgreen Loyalty Program Review: A Treat for the Heart & Wallet

Following the pandemic, many fast-food and casual restaurant chains have sought to rejuvenate their value propositions in order to ...

2023-05-23

How 11 Global Brands Built Armies of Loyal Followers

What products and services are customers loyal to? If you asked someone their favorite grocery store or mobile carrier, clothing brand, or even airlin ...

2023-05-11

Is Your Loyalty Program Betraying You?

A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender (John Wanamaker ...

2023-05-11

Gamifying The Shopping Experience

The appeal of interactive experiences has cemented itself into the world of retail. Sephora Beauty uses live streams to promote new products. Ikea rec ...

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November 16, 2021

Context is the New King: Using Data to Fuel Intelligent Customer Experiences

77% of US consumers admitted to trying new brands during the pandemic. Having the right data technology and loyalty expertise in place to retain loyal customers is essential – particularly at a time of heightened brand promiscuity. Using First-Party Data to Fuel Intelligent Customer Experiences Data can be challenging. But when done right, it offers a […]

November 15, 2021

Breaking the mould: a new approach to recognising and rewarding customer loyalty

Graeme Crozier – Executive Manager, Telstra Plus Graeme Crozier leads Telstra Plus, Australia’s fastest growing loyalty program, designed for our consumer and small business customers. Graeme came to Telstra following 10 years as a strategy consultant with Bain & Co focused on building loyalty and driving growth for consumer businesses. Earlier in his career Graeme […]

October 27, 2021

The APAC Perspective: Unlock the true potential of your loyal customers.

Consumers today are more demanding than ever. They are spoilt for choice and expect superior differentiated experiences from brands. They are also very comfortable with changing their brand preferences with the snap of a finger. Does that spell the death knell for customer loyalty programs? Certainly not! As per our Consumer Technographics Benchmark Survey 2021, […]

October 27, 2021

The Evolution of Everyday Rewards – Agile customer loyalty in a changing world

Glenn Baker, General Manager in WooliesX at Woolworths Group Glenn leads the Everyday Rewards loyalty program for Woolworths, where he has worked for 6 years, and been instrumental in the launch of its mobile app, the new brand platform and has adopted full agile ways of working, all whilst responding to the Covid-19 crisis. His […]

October 12, 2021

Exploring the key challenges and opportunities when developing a brand new loyalty program

Miranda Bliss – Loyalty & Retention Manager, Adore Beauty Miranda is the proud manager of the Loyalty and Retention team at Adore Beauty. Following studies in marketing and business management at Monash University, Miranda began work as a marketer in wholesale and import, then in professional services and market research. Miranda began to specialise in […]

October 01, 2021

How Foot Locker tackled program growth and membership expansion in the early days of their loyalty journey

Heny Gabay – VP FLX, Foot Locker Heny Gabay is an accomplished marketing executive with global leadership expertise launching, revitalising and growing brands for large publicly traded companies in a wide range of industries. Heny joined Foot Locker Inc. in January 2021, and is responsible for the global FLX loyalty program. In her presentation from our 2021 […]

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