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NEWS & CONTENT

Keep up to date with the latest in loyalty from around the world.

FEATURED ARTICLES

2024-05-21

Hotel Rewards Programs Are Going Greener, New Report Finds

NEW ORLEANS, May 14, 2024 /PRNewswire/ -- iSeatz, a leading provider of travel loyalty technology, has released its 5th annual State of Loyalty: ...

2024-05-21

Let's Talk Loyalty #533: Culture Drives Innovation - Dan Murphy's

Today, Let's Talk Loyalty has a conversation with Diana Sinclair, who holds the role of Senior Loyalty Manager at Dan Murphy's. With over 15 years o ...

2024-05-14

Mastering The Art Of B2B Influence: The INFLUENCE Framework For Thought Leadership

Thought leadership can significantly impact customer loyalty, with 52% of creators affirming its positive effect in a report published by iResearch ...

2024-05-14

Consumers Might Be Paying More Than Credit Card Perks Are Worth, US Officials Say

Credit card holders could be paying more in fees and interest than their travel rewards and other perks are worth, Biden administration officials are ...

LATEST NEWS

Loyalty in the AI-powered era is changing in front of our eyes. Despite many retailers and marketers ‘winging it’ when it comes to AI adoption, there are experts who reveal insider tips to captivating AI-driven rewards programs. The inaugural Asia Pacific Loyalty Awards recently identified industry-leading innovators. Accor took out

NEW ORLEANS, May 14, 2024 /PRNewswire/ — iSeatz, a leading provider of travel loyalty technology, has released its 5th annual State of Loyalty: Hospitality Rewards Report. The report provides a comprehensive overview of the diverse and dynamic landscape of hotels, casino hotels, and vacation club brands, each with a unique

Today, Let’s Talk Loyalty has a conversation with Diana Sinclair, who holds the role of Senior Loyalty Manager at Dan Murphy’s. With over 15 years of experience in client and agency domains, Diana has cultivated expertise in CX, CRM, Loyalty, and Direct Marketing. As a strategic leader, Diana prioritizes a

Thought leadership can significantly impact customer loyalty, with 52% of creators affirming its positive effect in a report published by iResearch Services. In a recent article for Forbes, Yogesh Shah introduces the INFLUENCE framework to advance the understanding and application of thought leadership within the B2B marketing arena. It articulates

Credit card holders could be paying more in fees and interest than their travel rewards and other perks are worth, Biden administration officials are arguing, raising scrutiny on loyalty programs that shape millions of people’s spending. The Consumer Financial Protection Bureau and the Department of Transportation held a joint hearing

Marriott Asia-Pacific boss Rajeev Menon says the hotel giant’s loyalty program has underpinned its success in Australia and will be a big driver of business to new hotels such as the 285-room Adelaide Marriott, which is set to open in August. “Seventy per cent of our occupancy in Australia is

Regional Express has millions of Qantas and Virgin Australia frequent flyers in its sights, and is drawing up plans for a ‘status match’ membership drive for its Rex Flyer loyalty program. A spokesperson for Rex confirmed to Executive Traveller that the status match is slated to take off towards the

Customer-facing companies typically evolve through a predictable set of data ‘life stages’. Their journey begins with no systematic collection of customer interaction data and basic reporting, moving to a strong program with rich insights. At Ellipsis, we categorise companies into 3 groups depending on how customer data is used in

Thriving is hard in an uncertain business world. Competition for every customer and sale is fierce. Keen to know the best predictor of future customer value? Read our latest white paper here. The Ellipsis team have unmatched expertise. Our proven track record in owning and operating loyalty programs helps maximize your revenue

A recent bank survey indicated that customers favored cashback rewards over points. However, Ascenda’s aggregate data for ROI on rewards campaigns proves otherwise.  A cashback program is simple to understand, transparent in value, and easy to implement but comes with its limitations. Alternatively, a points-based program builds excitement, is memorable, and provides

The internet is a hub of activity; a lot happens online in just one minute. It’s hard to fathom, but in a single minute of 2023, people worldwide sent 241 million emails, made 6.3 million searches on Google, and spent $455,000 on Amazon. These numbers are staggering and highlight the sheer volume of

Today’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.LoyaltyTV. Let’s Talk Loyalty is back in Australia with a brand and business that was founded way back in 1903. The Royal Automobile Club Victoria offers a variety of products and services for its 2

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