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Keep up to date with the latest in loyalty from around the world.

FEATURED ARTICLES

2023-06-07

How to Prevent Customers From Sitting on Their Loyalty Points

To spend or not to spend your loyalty points? For marketers, this may seem like a non-issue. After all, customers hoarding points doesn’t hurt anyon ...

2023-06-01

Sweetgreen Loyalty Program Review: A Treat for the Heart & Wallet

Following the pandemic, many fast-food and casual restaurant chains have sought to rejuvenate their value propositions in order to ...

2023-05-23

How 11 Global Brands Built Armies of Loyal Followers

What products and services are customers loyal to? If you asked someone their favorite grocery store or mobile carrier, clothing brand, or even airlin ...

2023-05-11

Is Your Loyalty Program Betraying You?

A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender (John Wanamaker ...

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July 20, 2022

Loyalty Program Strategies in Times of Crisis: An Ultimate Guide (2022)

In the past few years we have experienced a handful of crisis scenarios. Such situations completely disrupted the market and upset customers’ lives, which ended up transforming the way customers interact with brands. People have changed their shopping behavior multiple times: according to McKinsey’s report, more than 75% of customers have changed their buying habits since the […]

July 14, 2022

Learn about The Oracle Red Bull Racing Paddock with Christina Craver – Recording from ALA & Oracle Lunch Event

On Thursday the 14th of July, 25 fabulous guests joined us at QT Melbourne for the ALA & Oracle lunch and learn event, ‘Decoding Gamification: 5 ways to create value with member engagement’. Guests were treated to a discussion between Christina Craver (CX Marketing Strategic Consulting Lead, Oracle) and Arunima Venugopal (Senior Marketing Manager CX […]

July 14, 2022

Is Your Loyalty Strategy Future Fit? The Importance of a Fair Value Exchange

Daniel Cantorna, Vice President, Data, Insights and Technology, Asia Pacific, Collinson In today’s world of choice-rich consumers, the importance of a fair value exchange takes centre stage. Consumers are more aware than ever that their personal data has value, and recent Collinson-commissioned research revealed that businesses are aware of this too. The research, designed to reveal […]

July 12, 2022

Let’s Talk Loyalty #245: Tupperware Leveraging Loyalty in Mexico

Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation containers. The brand has recently realised the power they can harness by investing in a professional loyalty strategy to connect with its consultants, retail partners and of course consumers. This episode of “Let’s Talk Loyalty” shares […]

July 05, 2022

Pepsico expert reveals how brands can drive loyalty with personalised experiences

For years, brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals. For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. Chris […]

June 30, 2022

How To Collect Zero-Party Data and First-Party Data With Loyalty Programs

Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to budgeting, customer retention, email communication, and many, many more. However, the rising number of privacy laws and the crackdown on third-party cookies has forced companies to rethink their data strategy. Although third-party data tracking won’t ever […]

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