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NEWS & CONTENT

Keep up to date with the latest in loyalty from around the world.

FEATURED ARTICLES

2024-04-16

Gen Z’s Loyalty Status

In a sea of endless options, why settle for good enough? No, we’re not talking about Gen Z’s dating woes. Rather, consumer brand loyalty—or ...

2024-04-16

Brands are launching loyalty programs available on Apple and Google Wallet

Trend - Wallet loyalty programs are gaining prominence as consumers show increasing reluctance to download multiple apps for brand engagements. Brand ...

2024-04-17

LOYALTY BLINKS The Travel Playbook: Enhancing Customer Engagement

Globally, the travel sector has rebounded after a pandemic-induced hiatus. A December 2023 IATA forecast indicated that 4.7 billion people are expect ...

2024-04-09

Classic Plus: Qantas' Expanded Rewards Offering

Qantas has unveiled a massive expansion of its frequent flyer scheme, offering members access to more than 20 million extra seats to try to quell ang ...

LATEST NEWS

In a sea of endless options, why settle for good enough? No, we’re not talking about Gen Z’s dating woes. Rather, consumer brand loyalty—or should we say disloyalty—is the topic du jour. Zoomers, for their part, are relatively disloyal, willing to try new brands they heard about on social media without

Coffee giant Starbucks has one of the most popular loyalty programs in USA restaurants. More than 34 million people use Starbucks Rewards, and they account for nearly 60% of the chain’s sales, one of the best marks in the industry.  But the much smaller 7 Brew has the bigger chain

Trend – Wallet loyalty programs are gaining prominence as consumers show increasing reluctance to download multiple apps for brand engagements. Brands are offering loyalty cards through Apple Wallet and Google Wallet as a seamless way to integrate loyalty cards directly into consumer smartphones. Insight – In today’s consumer landscape, convenience is a

Globally, the travel sector has rebounded after a pandemic-induced hiatus. A December 2023 IATA forecast indicated that 4.7 billion people are expected to travel in 2024, exceeding the pre-pandemic level of 4.5 billion in 2019. Even in the midst of the pandemic, research revealed that while economic challenges loomed, travel

In the pursuit of automated communications, acknowledging a consumer dissonance is crucial. Despite our efforts, only 5% believe automated communications foster brand loyalty, with a mere 3% feeling truly “understood,” as per the 2024 Merkle Loyalty Barometer Report. This unveils a critical paradox – as we accelerate automation, a substantial portion remains unconvinced of its ability

Have you ever felt truly connected to a brand? Purchased their products not because they were on sale, but because it felt like the natural thing to do? Have you even gone out of your way to convince your friends to buy from them? Why? Probably because you were totally

In a world starved of human interaction and connection as we made strides in the digital era, there’s never been a more important time to think about how we can humanise business and what that looks like.  Enter The Golden Rule – a timeless principle that transcends cultures and religions,

Building brilliant customer loyalty is a mixture of science and art – of analytical thinking and emotional intelligence. The raw material for it is a combination of terabytes of behavioural data and empathetic connection through regular conversations across multiple channels. The data is great for measuring the outcomes of customer

In an era where customer loyalty is as fleeting as the latest trend, artificial intelligence (AI) is emerging as a potential game-changer, empowering businesses to redefine engagement strategies and forge deeper, more enduring connections with their clientele. Wendy’s Company has unveiled an AI-based loyalty platform that analyzes customer data, including purchase history

Qantas has unveiled a massive expansion of its frequent flyer scheme, offering members access to more than 20 million extra seats to try to quell anger about limited availability. In an announcement on Monday, the national carrier said its new “Classic Plus Flight Rewards” would make it easier for frequent

In the competitive landscape of business, loyalty programs have become indispensable tools for companies seeking to foster lasting relationships with their customers. Among the plethora of rewards offered, gift cards stand out as versatile incentives that not only gratify customers but also yield numerous benefits for businesses. From enhancing brand

The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), today marked the 5th year of its global loyalty platform, Ascott Star Rewards (ASR), with record results from FY 2023. Having grown exponentially since its launch in April 2019, Ascott achieved its highest ever room revenue

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