This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932. The

Changi Airport Group (CAG) has revamped its loyalty programme, Changi Rewards, with the introduction of a new membership tier, ‘Monarch,’ as well as free parking and birthday vouchers. Monarch members are treated to a 4% rebate on their spending, in the form of eight times the amount of Changi Rewards

Carl’s Jr. has launched a mobile game to encourage customers to download its mobile app and join the quick-service burger chain’s loyalty program. The Need Burger, Get Burger game is available through October, offering daily prizes to players who maneuver a digital car into burgers while avoiding stop signs and

Hundreds of Qantas customers have had their frequent-flyer points stolen by two third-party contractors in India. The national carrier also confirmed to the Daily Telegraph that some customers’ passport details may have been accessed in the cyber theft involving staff from an Indian ground-handling company. In a statement to Daily Mail Australia,

Flybuys New Zealand will shut down its customer loyalty program at the end of the year, after almost 30 years of operation. Launched in 1996, the popular rewards scheme boasts millions of members who collect rewards through participating brands like Tommy Hilfiger, Ticketek, Cotton-On and Culture Kings, among others. In

Then, Keep and Grow them. In September 2024, Myer, an iconic Australian department store retailer (think Selfridges, Macy’s), announced their financial results, including data on the performance of their long-running Myer One loyalty program. The results made us pause. Myer’s loyalty program, Myer One, had an outstanding year: Tag rates

If it’s not in real time, is it worth the wait? The instant gratification of mobile apps, social media and e-commerce platforms have heightened the expectations of consumers. They demand the same level of responsiveness from all their digital interactions–including loyalty programs. Across the globe, dynamic brands are responding to

So, we hear you’re unhappy with your loyalty program’s current platform. Don’t worry, there’s no witchcraft involved and my name isn’t Cassandra either, it’s just that you’re reading an article about loyalty program migration. So you are looking for pointers on how to carry out this seemingly simple task. But

Those who work in marketing, or are marketing/loyalty program-adjacent, will find their stress easing once they understand the four core pillars of life cycle marketing. Effective lifecycle marketing in loyalty programs isn’t just about rewards and discounts—it’s about creating a personalised customer journey that boosts satisfaction and drives long-term engagement.

Businesses have long seen the value of loyalty programs in the consumer market. Retailers use these programs to offer personalised rewards, encourage repeat purchases, and build strong relationships with their customers. Mid-size retailers can use loyalty programs to achieve a critical competitive edge by enhancing customer engagement, increasing retention, and driving long-term growth. Crucially,

Accor Plus, Asia Pacific’s leading travel loyalty subscription programme is marking its 30th anniversary with a special, limited-time offer—its most generous deal this year. To celebrate this significant milestone, Accor Plus is offering a 30% discount on its memberships from Tuesday 17 – Sunday 29 September 2024. As Asia Pacific’s

As customer behaviours evolve and brands face the challenge of doing more with fewer resources, innovative loyalty strategies are essential. Michele Fitzpatrick from Marigold, with over 30 years of marketing experience, shares her top tips for driving lifelong relationships and greater returns in a recent video podcast with Let’s Talk