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NEWS & CONTENT

Keep up to date with the latest in loyalty from around the world.

FEATURED ARTICLES

2024-02-22

The Future of Loyalty Unveiled: Insights from Rising Stars and Seasoned Experts

The traditional concept of brand allegiance is undergoing a significant makeover as newer generations, equipped with digital fluency and a preference ...

2024-02-15

Live Nation: Three quarters of Australians would join loyalty programs for music perks

63% of respondents would increase their spending with brands that offer live music perks. Australia and New Zealand boast some of the most engaged ...

2024-02-15

LOYALTY BLINKS: Flybuys at 30 – Loyalty Lessons

Many years ago, I turned 30.  Too many years ago!  This year – Flybuys turns 30. For me, having worked with Flybuys from the very start, ...

2024-02-01

Loyalty Program Trends: Global Customer Loyalty Report 2024

Over the past few years, the market has seen many challenges, yet companies’ faith in loyal customers has never wavered. However, leaders face a mor ...

LATEST NEWS

Mental Availability is critical to customer loyalty, and it requires regular interaction and reward. Customer Loyalty, like other habits, extinguishes if not reinforced. Go Deeper There is considerable chatter in the loyalty program industry and amongst Loyalty Consultants, about the need to increase emotional engagement and the role that ‘experience-based rewards’

The traditional concept of brand allegiance is undergoing a significant makeover as newer generations, equipped with digital fluency and a preference for authenticity, reshape the very essence of loyalty programs. To understand this dynamic landscape, we turned to the voices shaping the future of loyalty. Both seasoned Australian Loyalty Association

Today’s episode is available on both “⁠Let’s Talk Loyalty⁠” and ⁠Loyalty TV⁠, where we’re heading to Australia to hear all about driving loyalty with the Super Retail Group. The ⁠Super Retail Group⁠ is one of Australia and New Zealand’s largest retailers, and a public company since 2004, having established leading positions across various lifestyle categories as the proud

63% of respondents would increase their spending with brands that offer live music perks. Australia and New Zealand boast some of the most engaged consumer groups worldwide in terms of brand loyalty programs, according to a study by Live Nation Entertainment.  The global study, Driving Loyalty, performed by the multinational entertainment company,

Many years ago, I turned 30.  Too many years ago!  This year – Flybuys turns 30. For me, having worked with Flybuys from the very start, and for many of the years since until I retired my Flybuys wings a couple of years back, it’s a time of reflection –

Exciting News: We have partnered with @Loyalty Connect Global – The event for C-suite leaders! Join us in Dubai on 23-24 April, 2024. Loyalty Connect Global is a strategic convergence of industry leaders, innovators, and visionaries. Explore the latest trends and network with peers who are shaping the future of

Loyalty programs are no longer one size fits all. Keeping younger generations engaged for longer than a two minute TikTok video presented by the next big influencer is a tough ask for loyalty managers, marketing chiefs and customer advocates. Research shows over 70% of young consumers crave personalised birthday celebrations,

The latest Cisco 2024 Data Privacy Benchmark Study, annually reviewing significant privacy issues, has revealed increasing privacy concerns around Generative AI (GenAI), trust issues in businesses concerning AI, and the significant returns from privacy investment. The study surveyed over 2,600 security and privacy professionals in 12 countries, with some striking

FairPrice Group is Singapore’s largest retailer. It recently introduced “Save Everyday Challenges”, powered by Eagle Eye technology, within its Linkpoints loyalty program. “Save Everyday Challenges” has soared, being shortlisted for “Best Use of AI Technology” and “Best Customer Experience” at the 2023/2024 Asia Pacific Loyalty Awards. But what’s the secret sauce behind its

Over the past few years, the market has seen many challenges, yet companies’ faith in loyal customers has never wavered. However, leaders face a more complex decision-making process than ever. Due to the ongoing economic downturn, they must analyze financial constraints, ROI potential, changing consumer behavior, competition, and sustainability factors

In this day and age, running a loyalty program on an off-the-shelf, one-size-fits-all loyalty technology is like using a rotary phone. Yes, you can still technically make calls, but switching to a smartphone will unlock opportunities you’ve never dreamt about. This is the dilemma many program owners face. They are

Insight: Starbucks is leaning into its app, putting an emphasis on digital options to drive new loyalty signups and encourage more business from existing members.  The app’s mobile order and pay capabilities were used for more than 30% of all purchases, according to Narasimhan. Additionally, Starbucks Rewards members visited cafes

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