Marigold’s Roger Williams and Forrester’s Emily Collins discuss the evolving landscape of loyalty programs alongside consumer price expectations and the impacts of artificial intelligence (AI).  Most consumers seek deals and discounts due to the ongoing cost-of-living pressure; as Williams says, “We’re almost always in a perpetual state of promotion.” Loyalty programs must balance offering discount-based

Subscription programs have emerged as a forward-thinking strategy in the modern retail loyalty landscape. However, recent changes in subscription offerings at retailers like Amazon, Pret a Manger, Wesfarmers, and Woolworths highlight one key challenge: balancing customer value with company profitability. In this article, I’ll explore the key considerations for designing

As the loyalty landscape continues to evolve, Comarch, in partnership with the Global Loyalty Organisation, has released a new international study shedding light on what truly drives customer engagement across the globe. Customer Loyalty Predictions 2025 and Beyond explores how personalization, simplicity, and sustainability are reshaping loyalty programs—and what brands

Shell has signed an agreement to acquire the Fuel Rewards loyalty program from PDI Technologies and Excentus Corp. The acquisition, subject to closing conditions, will allow Shell to further develop the nationally recognized program to deliver future enhancements and value to wholesalers and members. “Customer loyalty is a key driver

Customer loyalty to airlines used to be a worthwhile thing: points or air miles earned by repeatedly flying on the same airline would feasibly earn passengers free flights with that carrier, with seats being purchased through the balance. However, a study by IdeaWorksCompany has shown that since 2019, the average price of a loyalty

Marketers must constantly adapt to shifting consumer attitudes and behaviours. In recent years, three key trends have emerged that are shaping the design of loyalty programs.  One trend has been that the buyer journey is now far more self-directed. As consumers have become smarter about getting what they want on

This episode focuses on Voyage Loyalty, a fascinating loyalty program for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication. With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty. Today we

MGM Rewards is rolling out new benefits for members, including an increasingly common perk in loyalty programs: Milestone Rewards. MGM Rewards has added perks for members that they can enjoy even if they don’t reach the next status tier, and the program is also beefing up its benefits on cruises.

Author: Sarah Jarvis, Communications and Propositions Director, Eagle Eye The promise of a personalised loyalty program is enticing, but bringing it to life is a big challenge. While large brands use advanced technology to offer tailored experiences, how can smaller brands replicate this success?  Forrester’s 2025 report Use Personalisation To

By James Roth, Australian Loyalty Association. Based on a presentation by Tim Nicholas CLMP, Marigold, at the eTail Conference, Sydney, February 2025 In today’s hyper-competitive marketplace, the traditional approach to customer loyalty is rapidly becoming obsolete. Brands can no longer rely on simple discounts and transactional interactions to build lasting

Technology is shifting at lightning speed and loyalty programs are rising to meet demand. How can brands effectively respond to these changes and implement strategies that can enhance customer loyalty and drive revenue? The recent Asia Pacific Loyalty Awards spotlighted organisations that are successfully addressing this challenge. In this article,

Two years ago Australia’s privacy overhaul and Google’s cookie cull had brands, retailers and publishers scrambling – and racing to loyalty programs. Now the local milk bar has one, says Ellipsis’ Tim Tyler, with a high-margin, data recycling retail media program to boot. But for some, loyalty-media economics are about