News & Content

NEWS & CONTENT

Keep up to date with the latest in loyalty from around the world.

FEATURED ARTICLES

2023-06-07

How to Prevent Customers From Sitting on Their Loyalty Points

To spend or not to spend your loyalty points? For marketers, this may seem like a non-issue. After all, customers hoarding points doesn’t hurt anyon ...

2023-06-01

Sweetgreen Loyalty Program Review: A Treat for the Heart & Wallet

Following the pandemic, many fast-food and casual restaurant chains have sought to rejuvenate their value propositions in order to ...

2023-05-23

How 11 Global Brands Built Armies of Loyal Followers

What products and services are customers loyal to? If you asked someone their favorite grocery store or mobile carrier, clothing brand, or even airlin ...

2023-05-11

Is Your Loyalty Program Betraying You?

A Loyalty Program Manager, a Marketing Manager and a Chief Financial Officer walked into a bar… Loyalty Program Manager to bartender (John Wanamaker ...

LATEST NEWS

By date

By title

By subject

By country / region

By publication

By cateogory

By industry

November 15, 2022

Loyalty requires great customer experiences — how are leading marketers achieving them?

Download Report Today, personalisation is one of the most critical cornerstones of building customer loyalty. In fact, research indicates that 73% of customers expect companies to understand their unique needs and expectations. And analysts have warned that customers are more interested in tailored, delightful interactions than cashing in points. This might not be shocking to […]

November 14, 2022

Mission: Loyalty — Create Lasting Loyalty Through a Genuine Customer Connection

After exploring innovative ideas that put a unique spin on your loyalty program in last week’s Mission: Loyalty episode, this week I’ll be investigating how you can create lasting loyalty through genuine customer connections. Why are customer connections so important? We all know that keeping loyal customers costs far less than acquiring new customers. They come […]

November 10, 2022

Mission: Loyalty – 14 Innovative Loyalty Program Ideas to Stand Out

If there’s anything I’ve learned since becoming a secret agent for loyalty programs, it is that nothing tops the power of an innovative idea. As such, I dedicated my very first mission to this concept, exploring four loyalty program ideas that will put a unique spin on your loyalty program. With so much competition out […]

November 09, 2022

The most prestigious contest in loyalty begins for 2023

Entries Now Open Closing Date for Entries: 1 February “The loyalty business is at the centre of customer communications and activity. It is the heart of every venture. It deserves to be recognised.“ Research and data are confirming and reconfirming that customers are turning to loyalty rewards to help them deal with rising prices amid […]

November 03, 2022

Antavo Announces Pearl Aqua Product Release, Helping Marketers and System Integrators Save on Costs and Work More Efficiently

Introducing its Pearl Aqua product release for Q3 2022 with a launch video and a detailed product release document, Antavo showcases all the features it has developed in the past few months. This quarter’s central theme? Efficient integration and program management. Running a loyalty program is an ongoing project that requires marketers, CRM executives and […]

October 27, 2022

Dean Maidment – Unlocking the Power of First Party Data

Dean is the CEO and co-founder of Australian marketing automation software company TaguchiMarketing Pty Ltd (“Taguchi”). With over 20 years experience in enterprise software development and data driven customer communications, Dean appreciates the challenges and opportunities today’s marketers face in maximising the potential from the plethora of data options available. It’s this exciting data driven […]

Pages: 12345678910111213141516171819202122232425

SHARE YOUR ARTICLES OF INTEREST

Submit a relevant article, white paper or research piece to be reviewed and considered for sharing within our News & Content hub.

Login or create an account to submit an article. You will be notified if your article is published. ALA members can also list a business on our marketplace and apply for or advertise jobs.

Please create an account or login prior to submitting an article.

Share this on

Book now to join us at the 2023 ALA Annual International Loyalty Conference.

Follow us on