Great to see our latest consumer research featured across several leading Australian industry publications, reaching audiences across enterprise technology, finance, FinTech and commerce.
As our Founder and CEO, Sarah Richardson, explains:
“Brands can no longer assume loyalty is a given. Consumers are under pressure, they are actively comparing alternatives and they expect tangible value in exchange for their engagement.”
With rising expectations, cost-of-living pressures and the growing influence of AI on purchasing decisions, brands must rethink how they create and sustain customer loyalty.
Read the full coverage:
- IT Brief Australia (Enterprise Technology) – Read article
- ChannelLife Australia (Technology & Channel Industry) – Read article
- CFOtech Australia (Finance & FinTech) – Read article
- eCommerce News Australia (Retail & Commerce) – Read article
- Campaign Brief (Advertising & Creative)
- Martech Series (Marketing Technology & AI)
- Marketing in Asia (Marketing & Business Strategy)
