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Marcella Larsen Recognised by Women Love Tech

The Australian Loyalty Association is pleased to see Marcella Larsen, CEO and Co-Founder of The Woven Group, recognised by Women Love Tech among the women executives helping shape the future of AI in B2B technology.

Marcella is a recognised leader in AI strategy, transformation and customer engagement, helping organisations navigate innovation and drive meaningful business outcomes. She has also contributed to advancing AI education within the loyalty industry, most recently leading the Australian Loyalty Association’s Advanced AI for Loyalty Professionals course.

We congratulate Marcella on this well-deserved recognition and are proud to see her expertise acknowledged alongside other leading women in technology.

Read the full article from Women Love Tech below.

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Australian Loyalty Association’s Official Loyalty Consultancy Partner

Ellipsis is ALA’s exclusive loyalty consultancy partner, focused on finding the ROI in your existing or new loyalty program. Drawing on proprietary benchmarks built from 125 million loyalty members across 40 countries.
 
Access trusted expertise from one of the region’s leading specialist loyalty consultancies.

THE ELLIPSIS APPROACH

Find the Hidden Margin
We quantify what your loyalty program is worth today, and how much more it could deliver, using your own customer data and our proprietary benchmarks.
 
Design and Test the Strategy
We build loyalty strategies suited to your business, and stress-test them against your customer data before they ever reach the field.
 
Launch, Scale and Optimise
We help you launch with confidence, scale efficiently, and keep improving performance as your market, customers and competitors move.