It’s a brand that has been at the TOP of Let’s Talk Loyalty’s wishlist to bring on the show over the past few years, as the world’s leading global food service retailer, with over 40,000 locations in over 100 countries!
Just recently, McDonald’s was listed in second place in the World’s Most Innovative Companies of 2023, and they now operate loyalty programs in over 50 markets, with over 50 million members active!
Joining Loyalty TV to share this incredible story is Bess Cades Director, Customer Engagement Strategy and Lifetime Value for McDonald’s.
Watch to learn the insights behind the extraordinary growth of McDonald’s Rewards around the world, a program that, in time, could become one of the world’s largest loyalty programs.
Please enjoy this masterclass in loyalty marketing from one of the world’s greatest brands.