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Loyalty Now co-chair and group CEO appointed to the Australian Loyalty Association Advisory Board as company continues APAC expansion   

Leading frictionless digital loyalty company, Loyalty Now, has announced the appointment of co-chair and group CEO, Anurag Vasisth, to the Advisory Board of the Australian Loyalty Association (ALA). In this capacity, Anurag Vasisth will join 21 other leading loyalty experts from top brands and loyalty services on the ALA Advisory Board.

Anurag Vasisth’s appointment to the ALA Advisory Board signals the expansion of Loyalty Now’s strategic partnership and deepening engagement with the ALA.

Sarah Richardson, chair, ALA, said, “We’re pleased to have Anurag Vasisth join the Advisory Board of the ALA. With more than two decades of experience in key leadership and consulting roles across the loyalty, financial, payments, and travel technology industries, Anurag brings a wealth of expertise with both the Australian and global loyalty and business communities to this role.”

Anurag Vasisth, co-chair and group CEO, Loyalty Now, said, “The ALA plays an important role in the loyalty community. I am thrilled at the opportunity to join the ALA Advisory Board and help to guide conversations and the continued evolution of the Australian loyalty industry. It’s an exciting time to be part of the Australian and global loyalty community, and to be on the leading edge of innovation in the industry.”

The new appointment and bolstering partnership with the ALA is timely as Loyalty Now looks to broaden its footprint from Australasia to the wider Asia Pacific (APAC) region.

Anurag Vasisth said, “This is a key time for Loyalty Now to cement its growing partnership and engagement with the ALA as both organisations look to APAC expansion and can leverage the expertise and learnings of each other. As the business continues to expand and push into new markets across APAC, now is a critical time to invest in strategic partnerships with other likeminded organisations across ANZ, APAC, and beyond.

“By working more closely with the ALA, and engaging with other brands and businesses at events such as the ALA Annual International Loyalty Conference, Loyalty Now can continue to grow its business more strategically across the region.”

As part of this ongoing partnership, Anurag Vasisth and Loyalty Now will be in attendance at the 2023 ALA Annual International Loyalty Conference on Thursday 10 August on the Gold Coast.

About The Australian Loyalty Association
The Australian Loyalty Association (ALA) is an organisation established to provide thought leadership, education, and networking opportunities to those working in the loyalty industry. The ALA has over 3,500 members and is supported by 24 sponsors and partners.

About Loyalty Now 
Loyalty Now is a proven technology loyalty rewards platform that has established commercial relationships with trusted brands such as American Express, Visa, Mastercard, and eftpos. It has established a unique loyalty rewards platform that is frictionless and eliminates the barriers for members and merchants to participate. The robust, resilient, and scalable platform ensures ease of implementation, use, operation, and expansion. Having employed the contemporary use of tools, technologies, and standards, Loyalty Now promises to safeguard relevance, maintain currency, and ensure security of the platform.

Loyalty Now
Author: Loyalty Now

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