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Lime Green Q2/2023 Product Release: Taking Loyalty Program Essentials to the Next Level

Being an innovative force in the loyalty industry is about more than just chasing trends. Sometimes program owners have to take a step back and consider how they can improve existing, tried-and-tested features.

From changing how businesses think about enrollment to broadening how point and tier expiration work through a new type of expiration, Antavo’s latest product release provides a look at how loyalty essentials can be improved.


Developing a successful loyalty program is about more than just adding new features. Sometimes you have to revisit the essentials. Consider the way enrollment works, for example — you may find new ways to make it more engaging, smoother, or to extend its reach. Doing so ensures a truly versatile experience for members. – Andras Taraszovics, Head of Product at Antavo Enterprise Loyalty Cloud

An infographics showcasing the exact process of how guest checkout is handled.

Whether you’re responsible for running a loyalty program or you’re the creative mind behind marketing campaigns, Antavo’s latest features were designed to help you excel.


  • CRM: Enhance the member experience with guest checkout
  • CMO: Wake up inactive tier members
  • CTO: Create more fair point expiration rules

Member Enrollment After Guest Checkout

With the new Guest Checkout capability, members can claim points for their purchase even if they register for the loyalty program after their purchase. This feature works online and in stores, and is especially beneficial for retailers and stores with high purchase frequency.

Grace Period for Tier Points

Thanks to this feature, when a member’s tier expires, program owners can specify a time period, such as the previous two months, from which their tier points will be carried over and used to calculate their new, post-expiration tier level.

Tier-level Grace Period

This feature prevents tier-level expiration when customers leveled up tinto the tier during a specific time period. This feature is highly recommended for tier-based loyalty programs that usecalendar-based expiration.

Anniversary-based expiration

Points and tiers can now expire based on anniversaries. This can be set based on the day a member joins the program, their birthday, or any other special occasion set by the loyalty program owner.

Delayed Expiration for Burnt Points

In the case of product returns, the points’ expiration date can automatically be extended after the points are returned to the customer. Doing so ensures that customers have enough time to spend their  points again.

Eva Bacsi
Author: Eva Bacsi

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