Share this on

Follow us on

LTL-X-ALA

Let’s Talk Loyalty – IndiGo: Launching a Loyalty Program at Scale in the World’s 5th Largest Economy (#657)

In this interview with Neetan Chopra from IndiGo, we learn about a relatively young airline, a very young loyalty program and a global market place not to be ignored.

IndiGo operates out of India, which is the world’s 5th biggest economy.

The airline carried over 100m passengers in 2024 and has growth plans for its carrier and frequent flyer program, BluChip, which launched 5 months ago.

Hosted by Amanda Cromhout.

Share this post

Powered By MemberPress WooCommerce Plus Integration

Login

Sign up as a Loyalty Association Member.

Or list your business on the Loyalty Marketplace.

ellipsis-and-co-logo-print (2)

Australian Loyalty Association’s Official Loyalty Consultancy Partner

Ellipsis is ALA’s exclusive loyalty consultancy partner, focused on finding the ROI in your existing or new loyalty program. Drawing on proprietary benchmarks built from 125 million loyalty members across 40 countries.
 
Access trusted expertise from one of the region’s leading specialist loyalty consultancies.

THE ELLIPSIS APPROACH

Find the Hidden Margin
We quantify what your loyalty program is worth today, and how much more it could deliver, using your own customer data and our proprietary benchmarks.
 
Design and Test the Strategy
We build loyalty strategies suited to your business, and stress-test them against your customer data before they ever reach the field.
 
Launch, Scale and Optimise
We help you launch with confidence, scale efficiently, and keep improving performance as your market, customers and competitors move.