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Let’s Talk Loyalty #416: South Africa’s FNB eBucks Rewards is the biggest winner at The International Awards

Johan Moolman is CEO of FNB (First National Bank)’s eBucks Rewards. 

eBucks is 23 years old and has recently scooped three prestigious awards at the International Loyalty Awards, including ‘Best Long-Term programme’ worldwide.

Johan has been CEO of this leading retail banking programme for eight years and in this insightful podcast, he describes the obsession with doing the right thing for the customer, which has yielded over $1bn pay out since inception. 

90% of eBucks rewards are redeemed within the first 30 days of being given to eBucks members.

The programme actually operates nine separate programmes to meet the demands of sub-segments of the South African market.

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