This episode features a brand that has been on Let’s Talk Loyalty’s wish list for quite some time now.
McDonald’s is, of course, the world’s leading global food service retailer, with over 40,000 locations in over 100 countries!
Just recently, the business was listed in second place in the *World’s Most Innovative Companies of 2023*, and they now operate loyalty programs in over 50 markets, with over 50 million members active!
Today, Paula Thomas is joined by Bess Cades, Director of Customer Engagement Strategy and Lifetime Value for McDonald’s, who will be sharing this incredible story.
Listen to learn the insights behind the extraordinary growth for McDonald’s Rewards around the world, a program that in time, could become one of the world’s largest loyalty programs.
Please enjoy this masterclass in loyalty marketing from one of the world’s greatest brands.
