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Let’s Talk Loyalty #399: Dubai Golf Shares *Viya* – A Lifestyle Platform Driving Loyalty for Golf, Dining & Entertainment

On today’s episode of Let’s Talk Loyalty, we meet the CEO of an iconic brand here in the UAE.

Dubai Golf was established in 1988 and manages some of the best-loved golf clubs in the whole region, Emirates Golf Club, Jumeirah Golf Estates and Dubai Creek Golf & Yacht Club.

The company is incredibly proud of its internationally acclaimed championship courses, and has also successfully evolved its hospitality and entertainment business, with both casual and fine dining restaurants of offer, as well as beautiful swimming, fitness and tennis facilities.

Leading the development of the whole group is the CEO Chris May, who joins today to share how the business really values and nurtures loyalty its members, having created a lifestyle app called Viya that allows both members and non-members alike to book rounds of golf, dining or other facilities and earn rewards.

Listen to enjoy Let’s Talk Loyalty’s conversation with Chris May all about Dubai Golf and Viya Rewards.

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