Today’s episode of Let’s Talk Loyalty features a discussion with Eliot Hamlisch, the CMO of AMC Theatres, the largest movie theater chain in the world. AMC has long been a leader and innovator in its category, where it pioneered the multiplex cinema and now has over 10,000 screens across nearly 1,000 theatres in the US and Europe.
As CMO, Eliot oversees a range of important functions for the company, including its Stubs Insider, Premiere and A-List programs. In the podcast, Eliot shares how the value of his experiences working with companies including American Express, Deloitte and Wyndham prepared him for the role at AMC and of course, the common thread of strategically having a focus on the customer translates into innovation and delivering measurable value.
You’ll also hear about how AMC also focuses on investors, and not just institutional ones but individual retail investors. There’s a program for them too, called AMC Investor Connect.
Learn how committed leadership and a big brand translate into opportunities to innovate, grow and deliver a great experience for customers and other stakeholders.
