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Let’s Talk Loyalty #342: Helping Customers Choose Better – SAQ Shares Powerful Results Selling Wines, Beers and Spirits in Canada

This episode features a truly inspirational customer relationship program from Quebec in Canada.

SAQ is a retail brand, selling wines, beers and spirits from 3,700 suppliers from 80 countries.

It is one of the best examples we have seen of using customer data in a way that’s equally meaningful to both customers and the business, which is owned by the Government of Quebec.

Joining this episode to explain all about the “Inspire” program is Nevine Baracat, the CRM and brand lead for SAQ in Quebec, who explains how they have transformed their business from a traditional store to a digitally-enabled relationship which truly helps their customers “choose better”.

Listen to enjoy Let’s Talk Loyalty‘s discussion with Nevine Baracat from SAQ, with thanks to our friends at Comarch.

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