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Let’s Talk Loyalty #284: Fuel Rewards from Shell – Award-Winning Loyalty Celebrates 10 Years Delighting Customers

Today we are hearing from the iconic “Fuel Rewards” program from Shell in North America.

With almost 30 million members and over 12,600 fuel stations nationwide, Shell’s award-winning “Fuel Rewards” program continues to remain relevant and compelling for American motorists, with a core proposition based on cents-per-gallon savings.

To celebrate their ten-year anniversary, Shell’s Fuel Rewards program recently launched 10 months of exciting new ways to save, and also new ways to win.

Listen to this episode of Let’s Talk Loyalty to hear all about the latest from Shell‘s Chris Suess, Head of Loyalty and CRM, and Ebru Ak, US Loyalty, and CRM Co-ordinator.

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