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Let’s Talk Loyalty #275: Gamification Guru Explains Psychological Drivers of Engagement

This exciting episode features the author of a fascinating book called “Actionable Gamification” by Yu-Kai Chou.

Yu-kai is one of the earliest pioneers of gamification and is a regular keynote speaker and lecturer on gamification at organizations including Stanford University, Google, Tesla, and Boston Consulting Group, among others.

Yu-Kai’s insights came from many years as a gamer and realizing the strategic value that the best games offer to their players.

His “Octalysis Framework” has become the bible for many brands who aspire to the extra-ordinary levels of engagement that true gamification can achieve. 

Listen to enjoy this masterclass in gamification and how it applies to us as loyalty marketing professionals.

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