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Let’s Talk Loyalty #273: eCommerce Leader Leverages Loyalty to Drive Commercial Success

Adore Beauty is Australia’s number one pure-play online beauty retailer and operates as a publicly listed company on the Australian Stock Exchange.

As Head of Loyalty and Retention at Adore Beauty, we are joined once again by Miranda Bliss, who describes herself as someone with “loyalty in her blood” and is incredibly proud to have designed and launched the first ever loyalty programme for Adore Beauty customers.

As the program continues to prove itself as a strategic pillar for the business and support its continued growth (despite the roller-coaster caused by the global pandemic), Let’s Talk Loyalty was delighted to hear the latest benefits that the Adore Beauty team have launched for members of Adore Society, focusing on relevant educational content as well as some luxury prizes for some extra inspiration.

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