Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy.
Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers that Asia is renowned for.
Now two years old, Paula is joined for a second conversation about Yuu Rewards by COO Mark Sage, who explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with numerous new and exciting benefits to users – such as industry-leading e-commerce capabilities at its core.
In this conversation, we also discuss the power of *collectibles* as a tool to build consumer loyalty and engagement both online and offline.
