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Let’s Talk Loyalty #230: The Boots Iconic “Advantage” Programme in the UK Celebrates Its 25th Birthday

When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the Boots Advantage Program.

2022 marks the 25th anniversary of this iconic programme so “Let’s Talk Loyalty” was delighted to be joined by Hollie McLellan, Head of Customer Marketing and Loyalty for Boots UK, to discuss the company’s latest innovations and initiatives.

Join us to hear this masterclass in loyalty marketing showcasing their new “Beauty Club” featuring content marketing as a new loyalty driver, their new “Price Advantage” proposition, as well as their exciting tests with gamification and subscription strategies.

Boots UK is truly an iconic retail brand so don’t miss this exclusive opportunity to learn how their Advantage Program is changing and innovating for the future.

Candace Hughes
Author: Candace Hughes

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