Today’s episode of Paula Thomas’ “Let’s Talk Loyalty” features LinkedIn loyalty guru and independent loyalty consultant, Henry Christian.
Henry has many years of experience guiding brands and managing loyalty programmes throughout Asia and spoke to “Let’s Talk Loyalty” about some of the valuable lessons he has learned.
He shared his insights on the importance of speaking like a CEO, leveraging customer data and how A/B testing can prove valuable instead of making assumptions for members versus non-members.
Henry shared strategies for membership retention and acquisition and gave us a ‘favourite loyalty programme’ that has never been mentioned before!
Henry also shared a very important principle: loyalty is not a program, it is an outcome to expect from your customers.