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Let’s Talk Loyalty #212: Circle K’s Award-Winning “PLAY or PARK” Programme in Ireland

This episode of “Let’s Talk Loyalty” features a conversation with Eadaoin Keane, Head of Marketing for Circle K Ireland who won the “Best Loyalty Programme 2021” from the Irish Loyalty Awards for their “Play or Park” programme. 

Circle K Ireland is a highly successful and well-known fuel convenience retail brand in Ireland, the market leader for food, fuel and convenience retail.

Having inherited the “PLAY or PARK” loyalty programme from the previous business owner, Circle K has continued the programme and further invested in the proposition. 

That strategy has ensured that this award-winning programme, featuring gamification, rewards and charitable contributions, benefits the members and business in equal measure. 

Listen to hear how Eadaoin and her team continue to build new campaigns within “PLAY or PARK” to support Irish Olympic athletes, connecting with customers through local community activations, growing the programme’s membership and ultimately winning the hearts of Irish customers. 

Rachel Stinear
Author: Rachel Stinear

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