At Taguchi, we specialise in fostering customer loyalty by maximising the synergy between head office and local branches through our patented Distributed Customer Engagement Platform.
We helped Accor tackle post-pandemic occupancy challenges with a targeted and personalised local area marketing campaign. Accor’s head office developed pre-approved messages, creative templates and offers, which could then be adapted by local hotels to create their own targeted customer campaigns – designed to encourage repeat visits and loyalty.
What started as a tailored test campaign for three hotels in the group, featuring multiple touch points and personalised content, resulted in a 300% increase in combined hotel bookings compared to previous campaigns, and a rollout across the national Accor network.
If you’d like to find out how Taguchi’s distributed customer engagement platform can help transform your local area marketing strategies, we’d love to hear from you!
*compared to a previous campaign.
