On Thursday the 14th of July, 25 fabulous guests joined us at QT Melbourne for the ALA & Oracle lunch and learn event, ‘Decoding Gamification: 5 ways to create value with member engagement’.
Guests were treated to a discussion between Christina Craver (CX Marketing Strategic Consulting Lead, Oracle) and Arunima Venugopal (Senior Marketing Manager CX SaaS Applications, ANZ, Oracle) about the Oracle Red Bull Racing loyalty program, The Paddock, which won two awards at this year’s International Loyalty Awards.
Watch the recording of their conversation below.
