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Julian Hewitt – Medibank Live Better Rewards, Managing the digital transformation of your loyalty program

Julian Hewitt has built a career as a leader in Loyalty Analytics across some of Australia’s largest loyalty programs. His experience is broad, ranging from campaign analytics and optimisation, using customer insight to unlock business performance and loyalty program benefits evaluation.

Currently, Julian is the Senior Manager, Performance at Medibank for the Live Better Rewards loyalty program, where he is responsible for driving the performance framework, the processes and insights that support the fastest growing health and wellbeing program in Australia, which now has over 500,000 members.

At the 2022 ALA Annual International Loyalty Conference, Julian presented on ‘Medibank Live Better Rewards, managing the digital transformation of your loyalty program’. Stream his presentation now.

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