M.J. Bale is the undisputed leader in environmentally conscious men’s clothing in Australia. It is Climate Active certified as a 100% carbon neutral brand: offsetting the entire footprint of their products and organisation in green projects.
The Loyalty Experts, Ellipsis designed a new loyalty proposition to help M.J. Bale leverage their MJB Members loyalty program to drive profitable sales. By integrating loyalty into their marketing strategy, M.J. Bale has reduced overall discounting while boosting member engagement—now driving 75% of sales. In a tough retail environment, their loyalty-first approach has led to the highest average transaction size in two years. Read the complete case study and find out more about the journey of MJB Members.
