Consumers today are increasingly relying on brands to provide access to memorable experiences that add value to their lives.
Surveying 4,000 respondents across eight markets in Asia Pacific (500 in Australia), Collinson International’s 2025 Asia Pacific Consumer Happiness Report, revealed that 8 in 10 respondents in Asia Pacific turn to brands for exclusive, life-enriching experiences; of which, younger generations – Millennials (89%) and Gen Z (86%) – are driving the shift towards experiential brand engagement.
Discover what is driving the demand for experiences, and how you can leverage happiness as a powerful driver of loyalty to foster deeper engagement with your most valued customers.
