Published on: 25th November, 2025
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.
In this episode of Let’s Talk Loyalty and Loyalty TV, Oleksandr Koliakin and Kanan Nabar from Shell share how they build and run a loyalty program across 25 markets worldwide. They discuss program design, regional and cultural adaptations, measurement, technology choices, lessons learned, and delivering seamless, rewarding customer experiences that drive engagement and business value.
