Thursday 21st October 2021
9:30 pm – 12:30 pm
Virtual Event: Hosted on Crowd Comms platform
Our theme of disruption and renewal matches how we’ve all experienced the last 24 months. Rapidly changing digital lifestyles have redefined consumer-brand relationships. Loyalty programs are increasingly being looked at as a key lever in the CMO’s marketing mix to understand customers better and provide a richer experiences through more meaningful engagement. Innovations are sparking new thinking. Advances in technology have made it easier to run loyalty programs that are fun, interactive, and highly appealing for members. Brands are leveraging this innovation and finding new ways to increase advocacy, customer lifetime value and the use of data-driven customer acquisition.
There are no upcoming dates for this event.