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Wednesday 9th March, 2022


12:00pm – 2:30pm


Garden Room, Crown Melbourne

8 Whiteman St, Southbank


Covid-19 has drastically disrupted life and business as we know it. As consumers adapt to a new normal, how can brands re-strategize their loyalty programs to stay relevant and connected? Join us for an exclusive discussion as we examine 3 major loyalty trends that have emerged from the pandemic, their implications and opportunities, as well as the way forward. Your complimentary ticket includes a 3-course lunch and beverages.

This event is by invitation only. Limited places available.


Rapid digital transformation has generated more data for all businesses


Offer / cashback / payment BNPL players are defining the new coalition model


Embracing open loop ecosystems


Chen Peng

Vice President

Loyalty, Data & Services, Mastercard

Chen Peng (CP) has a very focused career in building loyalty programs for enterprise clients across Asia. He is responsible for setting up SessionM business in APAC (now a Mastercard company) from scratch back in 2017 and grown it into the leading loyalty technology provider in the region. Prior to SessionM, CP spent most of his career with Aimia as the General Manager for Asia. CP has been personally involved in some of the most established loyalty programs in the region like ExxonMobil, P&G, Shangri-la Hotels, China Southern Airlines, Central Group and Starbucks.


Scan the QR code as you walk in to enter the draw to win one of four priceless Melbourne experiences!
Major Prize
Mornington Peninsular Glamping Experience
for 2 people
(Approx. value $400) 

Runner-Up Prize
Punch Lane Dining Experience for 2 people
(Approx. value $200)

Runner-Up Prize
Juliet Dining Experience for 2 people
(Approx. value $200)

Runner-Up Prize
1 x Registration to ALA Melbourne Education Course
(Value $1,490)

Please note attendees are required check in with Service Victoria and show proof of COVID-19 vaccination. You may be asked to prove your identity. View Crown’s COVIDSafe Plan here.

View Terms and Conditions.

By registering for this event you agree to receive marketing communications from Australian Loyalty Association. Please email us should you wish to opt out from these marketing communications.


Garden Room, Crown Melbourne

8 Whiteman St
Southbank VIC 3006

The Garden Room is on Level 1 of Crown Towers. Click here to view the venue map with detailed directions (PDF).

Crown Melbourne has several car parks with prices from $6. There are public transport options nearby.

Click here to view parking options on their website.


Arrive at the Garden Room and find a seat. Scan the QR code on your way in to enter the prize draw.

Event welcome with compere Steph Barr (Senior Manager, Loyalty at AGL).
Entrée served.

Presentation by Chen Peng
(VP, Loyalty at Mastercard).

Main course served, followed by coffee, tea and petit fours.
Prize winners announced.

Event concludes.


Roasted vegetable and goat cheese orzo pasta risotto, parmesan bark, micro basil

Pan seared barramundi fillet, eggplant caponata and baby spinach salad, potato crisp


Pumpkin, spinach and bocconcini filled chicken breast, parmesan potato gratin, grilled broccoli, tarragon tomato jus

Petit fours with freshly brewed coffee and selection of teas

We're sorry, but all tickets sales have ended because the event is expired.

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