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2022 ALA Melbourne Loyalty Dinner Event

Hear how the Australian Open became the first Grand Slam to truly enter the metaverse, with the minting of the AO Art Ball NFTs linked to live match data.

EVENT GALLERY

DATE

Thursday 7th April 2022

TIME

5:30 pm – 9:30 pm

VENUE

River Room
Crown Melbourne
8 Whiteman St, Southbank

COMPERE

Elisse Jones & James Roth

NFTS AT AO2022

NFTS AT AO2022

The Australian Open was the first Grand Slam to truly enter the metaverse, with the minting of the AO Art Ball NFTs linked to live match data, giving people around the world a unique opportunity to own a piece of the AO.

As part of the AO Metaverse project 6,776 AO Art Ball NFTs were minted for the almost one billion global viewers the AO attracts, making this a monumental opportunity to forever own a piece of AO2022.

Each AO Art Ball’s metadata was linked to a 19cm x 19cm plot of a virtual tennis court. If the winning shot from any of the 400+ AO matches landed on that plot, the NFT metadata was updated in real-time to highlight the match information.

Additionally, the NFTs now have utility such as limited-edition wearables, AO merchandise, and other benefits in the future.

Combining real-time court data with NFTs had never been attempted before and provided an incredible way for global tennis fans to engage with the AO. This first-of-its-kind NFT was made possible by official match and ball-tracking data from AO matches. Within the collection were 22 AO Legend designs handcrafted from historical AO artwork, including the “Serving Man” silhouette, first introduced in the 1997 Australian Open.

The AO Art Balls also included over 100 NFTs from the AO Artist Series including designs from local and international artists, specifically created for AO 2022.

OVERVIEW

OVERVIEW

The ALA Melbourne Loyalty Dinner Event will be held in Crown Melbourne’s River Room on Thursday, 7th April and will be attended by key loyalty professionals.

Starting with networking, canapés & drinks, our keynote speaker is followed by a formal seated dinner event where delegates can continue to network with like-minded professionals. You will also be welcome to participate in our prize draw, compliments of our top sponsors. See you there at our first face to face event of the year!

We are thrilled to announce our speaker for this event, Ridley Plummer, the Australian Open’s Metaverse and NFT Project Manager. Ridley will be speaking to us about the 2022 Australian Open’s incredible NFT project, and will explore what NFTs and the Metaverse can do for businesses.

SPEAKER

SPEAKER

Ridley Plummer is the AO’s Metaverse and NFT Project Manager, leading the AO Metaverse strategy and overseeing the development of the Metaverse and Web3 projects for Tennis Australia.
Spearheading the AO Metaverse launch and AO Artball NFTs, Ridley is passionate about NFT and blockchain technology and its potential to evolve industries beyond physical events and into the virtual world.

Ridley has been instrumental in progressing the AO’s launch into the Metaverse and has been with Tennis Australia and the AO for four years. Prior to this, Ridley had worked across a range of worldwide sporting events including the NHL and NFL Superbowl, working with Budweiser and Bud Light to activate in-stadium connected tech-product integrations.

Ridley’s expertise extends from project management and product design to marketing innovation and event management, however, Ridley’s passion lies in creating truly immersive experiences through the Metaverse, NFTs and Web3 to build brand awareness, drive meaningful connections and excite consumers about the future potential of these technologies.

TICKET INCLUSIONS

Canapés and drinks on arrival

Formal dinner and 4-hour beverage package

Key note address with live audience engagement

Prize draw

Please note attendees are required check in with Service Victoria and show proof of COVID-19 vaccination. You may be asked to prove your identity. View Crown’s COVIDSafe Plan here.

View Terms and Conditions.

By registering for this event you agree to receive marketing communications from Australian Loyalty Association. Please email us events@australianloyaltyassociation.com should you wish to opt out from these marketing communications.

VENUE

VENUE

River Room, Crown Melbourne

8 Whiteman St
Southbank VIC 3006

The River Room is on Level 1 of Crown Towers. Click here to view the venue map with detailed directions (PDF).

Crown Melbourne has several car parks with prices from $6. There are public transport options nearby.

Click here to view parking options on their website.

ALA Event guests are entitled to 15% off their stay at Crown Melbourne.

To receive your discount, use the link below to sign up and book via Crown Direct.

PRIZES

FIRST PRIZE
$500 Chadstone Gift Card

Donated by Chadstone

SECOND PRIZE
$300 Red Balloon Voucher

Donated by Cheetah Digital

THIRD PRIZE
Priority Pass Prestige Membership

Donated by Collinson

FOURTH PRIZE
$250 Adore Beauty Voucher

Donated by Adore Beauty

FIFTH PRIZE
$200 Endota or Webjet e-gift card (recipient’s choice)

Donated by Taguchi

SIXTH PRIZE
$200 Mastercard Gift Card

Donated by OpenSparkz

SEVENTH PRIZE
$200 Visa Gift Card

Donated by OpenSparkz

EIGHTH PRIZE
$150 Westfield Digital Gift Card

Donated by Purple Square

NINTH PRIZE
2 Gold Class Cinema Tickets

Donated by Tall Bob

TENTH PRIZE
$100 Nando’s Voucher

Donated by Nando’s

ELEVENTH PRIZE
Registration to ALA Education Course (Value $1,639)

Donated by ALA

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