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Epsilon Loyalty Index – Australia 2022

Download the Epsilon Loyalty Index – Australia 2022 report, a consumer centric framework that gives you actionable loyalty insights.

In a shifting market, how do you know what really drives consumers? Epsilon Loyalty Index is your lodestar to measure true customer loyalty. An objective, accurate benchmark, it lets you uncover hidden drivers that matter to your consumers, assess your brand against the best in the category, and strengthen differentiation.

The Loyalty Index takes a holistic approach using data science to understand loyalty drivers, enabling brands to understand underlying attitudes that predict and measure true customer loyalty over time.

Check out the Epsilon Loyalty Index Report for Australia Podcast below.

#01: Epsilon Loyalty Index Report Podcast

As a loyalty marketer, have you ever wondered if your members value your rewards program?

Or have you ever been disappointed with the performance of your program?

In the first episode of our Loyalty Index Podcast, we share our overall approach to loyalty marketing, which we call “value-led loyalty”.

#02: Epsilon Loyalty Index Report Podcast

The “Epsilon Loyalty Index” is a definitive guide that uses proprietary methodology to measure true customer loyalty in specific markets worldwide.

The Loyalty Index takes a holistic approach using data science to understand loyalty drivers, enabling brands to understand underlying attitudes that predict and measure true customer loyalty over time.

#03: Epsilon Loyalty Index Report Podcast

Listen to learn valuable insights into Australian consumers’ motivations, and how those motivations affect their attitudes towards Australian brands and ultimately, their purchase behavior.

#04: Epsilon Loyalty Index Report Podcast

The Epsilon Loyalty Index for Australia features research with over 2,000 Australian consumers and delivers exciting loyalty insights for Australian loyalty marketers.

#05: Epsilon Loyalty Index Report Podcast

The apparel industry experienced significant changes during the pandemic. So, how can Australian apparel retailers increase consumer loyalty towards their brands in this new era? That’s exactly what this episode of the Epsilon Loyalty Index explains.

#06: Epsilon Loyalty Index Report Podcast

Since the pandemic, there has been a surge in demand from consumers for new products, such as eco-friendly skin care options, and that has compelled beauty brands to innovate, as well expand their ranges of products to cater to the wider needs of customers. 

#07: Epsilon Loyalty Index Report Podcast

Today, we take a look into how loyalty plays in our everyday essentials in the grocery sector. The Epsilon Loyalty Index study explains that the pandemic has increased price sensitivity in this sector. Australian consumers are also making healthier choices.

So, as a loyalty marketer, which are the key drivers that can be leveraged to influence attitude of the consumers in the grocery sector?

#08: Epsilon Loyalty Index Report Podcast

This episode explains which loyalty drivers Australian banks should leverage to help themselves differentiate.  With so many priorities competing for internal support and external consumer attention, this episode helps you understand where to focus for the greatest results, and create more thoughtful relationships with your bank’s customers. 

#09: Epsilon Loyalty Index Report Podcast

The Epsilon Loyalty Index report has already explored how to increase consumer loyalty in four categories – apparel, beauty, grocery and banking. Now, we begin to share how some of the top leading brands in Australia performed in those categories. In this episode, we take a real example of a high profile apparel brand and explain how it ranked against each of the loyalty drivers.

Epsilon
Author: Epsilon

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