Loyalty programs are no longer one size fits all. Keeping younger generations engaged for longer than a two minute TikTok video presented by the next big influencer is a tough ask for loyalty managers, marketing chiefs and customer advocates.
Research shows over 70% of young consumers crave personalised birthday celebrations, and two-thirds demand variety, active communication, and personalised content.
That’s why at Wink we focus on putting the right message in front of the right audience at the right time. We’re not just about loyalty technology. We “win and keep customers” through leading acquisition and engagement solutions delivered by experts in customer growth.