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2022-10-27 (9)

Dean Maidment – Unlocking the Power of First Party Data

Dean is the CEO and co-founder of Australian marketing automation software company TaguchiMarketing Pty Ltd (“Taguchi”). With over 20 years experience in enterprise software development and data driven customer communications, Dean appreciates the challenges and opportunities today’s marketers face in maximising the potential from the plethora of data options available. It’s this exciting data driven world that inspires Dean and the team at Taguchi to develop software and services for their clients that not only integrate into their businesses but also evolve in line with their changing business requirements. “Our goal is to help our clients amplify results, improve operational efficiencies and develop an ongoing competitive advantage”. On a personal level, Dean’s go-to movie is National Lampoons “Animal House” because laughing so much it hurts can only be good for you. The quote “Life is what happens when you’re busy making other plans – John Lennon” epitomises Dean’s approach to life.

At the 2022 Annual International Loyalty Conference, Dean presented on ‘Unlocking the power of first party data’. Stream his presentation now.

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