M.J. Bale triples awareness of its sustainability efforts among online customers through its partnership with BetaCarbon’s Offset to Earn platform

Three times as many customers of M.J. Bale’s online store associated the menswear brand with sustainability after it launched Offset to Earn, BetaCarbon’s new sustainability customer engagement and acquisition tool in October. 90 percent of customers are more likely to purchase a product that they believe to be ethical and sustainable, according to a survey of 1000 Australian consumers. […]