Is Your Loyalty Strategy Future Fit? The Importance of a Fair Value Exchange

Daniel Cantorna, Vice President, Data, Insights and Technology, Asia Pacific, Collinson In today’s world of choice-rich consumers, the importance of a fair value exchange takes centre stage. Consumers are more aware than ever that their personal data has value, and recent Collinson-commissioned research revealed that businesses are aware of this too. The research, designed to reveal […]