Are You Turning Customers Into Loyal Superfans?

Let’s begin by explaining ‘superfan’. It’s a term from sport and music to describe a person who is obsessed with a particular team or musician and will do (almost) anything to satisfy that obsession. In terms of brands that have superfans, Apple with their ‘fanboys/girls’ quickly comes to mind. Also Ferrari (The Tifosi), LEGO (Brickheads) […]