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The Point of Loyalty

Advising brands on designing & deploying thriving loyalty program assets.

Contact Person

Adam Posner

Email

Contact phone

Website

Address

PO Box 2007, Wattletree Road LPO Malvern East, VIC

ABOUT The Point of Loyalty

We work with clients who have a desire to increase the care and currency of their existing customers.

We deliver on these outcomes through thriving customer retention, loyalty and rewards programs.
Since 2013, we have commissioned and authored 11 independent in-depth consumer research studies - For Love or Money™ on loyalty and loyalty programs in Australia & New Zealand.
We believe thriving programs balance three strategic dependencies: = profitable & sustainable for the business = meaningful & desirable for members = believed in by the team.
  • Services to define, design and deploy thriving programs:Senior leadership & team alignment on 'what loyalty is'
  • 'Do You Really Need A Loyalty Program?' diagnostic to define goals, set the vision and quantify measures of success
  • Five Benefits model to move members from transactional to emotional connections with distinctive & unique program propositions
  • Buying behaviour analytics (past & predictive) + tailored customer research (see next point)
  • Member, non-member and team research using benchmarks from 10 ‘For Love or Money’ loyalty research studies
  • Program partnership evaluation for mutual revenue gain & member value-add
  • Financial modelling focusing on Return on Loyalty Investment
  • 4E framework for team belief & buy-in
  • Technology requirements specification & technology partner selection
  • Loyalty program 'Failure Factors Risk Mitigation' model & action plan
  • Loyalty program mentoring for ongoing optimisation

The Point of Loyalty

www.thepointofloyalty.com.au

For Love or Money™

https://thepointofloyalty.com.au/for-love-or-money-2020/

The Point of Loyalty - blog

https://thepointofloyalty.com.au/blog/

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