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Sciensa Loyalty

The Science Behind Loyalty. Marketing & Loyalty Consultancy.

Contact Person

Sarah Richardson



Contact phone



Melbourne, VIC, Australia

ABOUT Sciensa Loyalty

Providing strategic and implementation advice to develop or revamp existing customer engagement and loyalty programs across industries such as retail, airline, financial services, grocery, FMCG.
With years of experience designing and managing loyalty programs, we offer a range of service options to kickstart a new program or revolutionise a current one in market.  A consultation with our team will determine which services are most appropriate for your business based on where your program sits in the life cycle.
To ensure your marketing & loyalty program delivers ROI, creates cut through in your industry, and is a program that people want to engage with time and time again - contact us.

Our Services

  • Development of new Company Loyalty Programs
  • Current Loyalty Program Optimisation
  • Customer Segmentation Modelling
  • Market Research & Industry Benchmarking
  • Competitor Reviews
  • Loyalty Principles
  • TOWS, SMART & Strategic Pillars
  • Data, Analytics & Success Testing
  • Communications Planning
  • Technology Review
  • RFP Management
  • Business Development Planning
  • Measurement, ROI & Monetisation
  • Loyalty Psychology Program Application
  • Customer Lifecycle Development
  • Journey Mapping & Business Integration
  • Member Acquisition Strategy
  • Cost/Benefit Analysis & Commercial Modelling
  • Salutation Models
  • Strategy workshops

Strategy Planning Workshops

Sciensa have long term and extensive experience in strategy planning in the marketing and loyalty space.
Strategic planning sessions held with key stakeholders enable a business to make smart decisions about the next step for their loyalty program - from initiation to evolution. Gathering and analysing key information, setting your enterprise goals and developing your strategic vision are all essential steps to the formulation of an actionable plan for your business.
Running a strategy planning workshop in person or virtually, led by the team at Sciensa, will provide your business with a clear definition of goals, objectives, resources and responsibilities needed for a successful program in market.
This workshop will allow key stakeholders to bring together their views and ideas in a strategic format in order to develop a best in class program for the business, partners and customers alike.


“Sciensa has been working with us over the past few months and we have found them to be extremely professional and great to work with. Sciensa has managed the relationships with vendors, liaised with internal stakeholders, as well as project managed the RFP process closely with the Sigma team to help realise our vision for loyalty into the future.”
Group Manager - Marketing Operations @ SIGMA HEALTHCARE
“Carly is the ultimate loyalty business development manager. Efficient, organised, intelligent - she also knows how to adapt and build relationships with businesses of all shapes and sizes.”
Managing Director @ ALYKA Digital Agency
“Sarah is the go to person for anything loyalty related! She has built a network of key relationships in the loyalty sector which is second to none. Sarah is always solutions focused, she takes pride in everything she does and always looks to see how she can take things to the next level.”
CX / Loyalty Manager @ NANDOS


Full Service Loyalty Solutions