About Divide by Zero
Divide By Zero (DBZ) are specialist Martech guides who help loyalty and CRM teams get more from the platforms they already have.
We work with some of Australia's leading consumer brands - across retail, financial services, health, and hospitality - on the strategy, technology, and operational decisions that make loyalty programmes actually work. That means everything from Customer Engagement Platform (CEP) and Loyalty Management System (LMS) selection and implementation, to data architecture, personalisation strategy, campaign operations, and the process work that sits underneath all of it.
What we've learned after years in this space: the technology is rarely the hardest part. Getting the data right, the internal capability built, and the programme mechanics aligned to the customer you're actually trying to move - that's where most programmes stall. That's where we come in.
DBZ works at the intersection of loyalty strategy and Martech execution. We're practitioners first - we've run the briefs, built the business cases, and implemented the platforms. So when we guide a team through a decision, it's from experience, not theory.
If you're thinking about your next platform, your next programme evolution, or just trying to get more out of what you've got - we'd like to talk.
Website is https://www.dividebyzero.com.au/
LinkedIn is https://www.linkedin.com/company/divide-by-zero-australia
