The Customer Experience and Insight (CXI) Research Group exists to advance the art and science of experience. We are dedicated to advancing knowledge and practice in business-to-business and business-to-customer relationships through the study of customer experience.

CXI was established in 2018 at Swinburne Business School. We work collaboratively with organisations to create customer value by delivering powerful insights centred on human experience. Our team comprises specialists in the fields of consumer psychology and behaviour, retailing, services, anthropological marketing, and both qualitative and quantitative methods.

Combining academic training and commercial experience, we draw upon global expertise and perspectives through our network of associates at leading European and American universities and companies.

CXI believe in the power of partnerships and ExChange is our platform for sharing knowledge and building networks, Join our mailing list and keep up to date with the CXI Research Group, including industry insights & trends, events and partnership. Subscribe to CXI Mailing List.