PLEASANTON, Calif. – April 27, 2022 – Today, Blackhawk Network, a global branded payments provider, announced that it is collaborating with NFT and blockchain wallet leader, Bitski, to distribute the world’s first NFT promotion with the purchase of a gift card offering both real and virtual (“Web3”) world value.
Demonstrating this new capability via a promotion on Blackhawk Network’s Giftcards.com, the first 100 customers who purchase an AMC Theatres® gift card of $50 or more will receive one of 100 limited-edition NFTs by popular artist Jon Shelley, a.k.a. Kryptoz. Once a receipient is registered and has redeemed the promotion via Bitski, recipients will be able to unlock Giftcards.com’s special promotion within the NFT, formally extending the value of Blackhawk’s core business into Web3. Viewable and usable within the metaverse, the NFTs follow the signature art and style of previous Kryptoz collections, although they are available exclusively through this promotion. See Giftcards.com for applicable terms and conditions.
“The opportunity for brands to engage consumers via exciting and authentic NFT promotions and products has the potential to be one of the most trailblazing customer loyalty opportunities of the next decade,” said Jan-Lukas Wolf, Sr. Director, Commerce Strategy at Blackhawk Network. “Our collaboration with Bitski allows us to enable incredible NFT collaborations with brands, including AMC Theatres® and Giftcards.com.”