Building Brand Loyalty: Moving Beyond Transactions to Create an Engaged Customer Community

By James Roth, Australian Loyalty Association. Based on a presentation by Tim Nicholas CLMP, Marigold, at the eTail Conference, Sydney, February 2025 In today’s hyper-competitive marketplace, the traditional approach to customer loyalty is rapidly becoming obsolete. Brands can no longer rely on simple discounts and transactional interactions to build lasting customer relationships. Instead, the future […]